About Us
We Own A House of Curated Originals
Some brands are built
in boardrooms.
WOAHCO was built
on a beach.
Born in Colombia. Raised in Florida. Bringing Latin American resortwear to the world — one carefully chosen piece at a time.
The founder
Ana Maria Vélez
Founder, WOAHCO
The woman behind the brand
Ana Maria grew up in Colombia, where the beach isn't a vacation destination — it's just life. Weekend trips to the coast, pool afternoons that stretched past sunset, and the quiet understanding that how you dress matters, even when all you're wearing is a bikini. That sensibility never left her.
After studying marketing in Madrid and building her career at some of the world's leading advertising agencies — including Ogilvy & Mather — Ana Maria moved to Florida with a clear-eyed vision: the Latin American designers she'd grown up admiring deserved a home in the US market.
The craftsmanship was world-class. The fabrics, the prints, the attention to fit — all of it exceptional. It just wasn't easy to find.
So she built the bridge herself.
What WOAHCO is
A house of curated originals
WOAHCO is a carefully edited selection of swimwear, resortwear, sunglasses, and accessories — handpicked from Latin American and US designers who share one obsession: quality you can feel.
Every piece earns its place. We look for designers who sweat the details — the weight of the fabric, the integrity of the seam, the way a silhouette moves with a real body. Prints that feel intentional. Fits that flatter. Pieces that make you feel like yourself, only better.
Our three non-negotiables haven't changed since day one: sustainability, quality, and detail.
Sustainability
We partner with designers who practice responsible manufacturing and choose materials that respect both the wearer and the planet.
Quality
Every piece is selected to last — through seasons of sun, salt, and sand. We don't carry anything we wouldn't wear ourselves.
Detail
From the smallest buttonhole to the largest print, craftsmanship is the filter through which every WOAHCO piece must pass.
The philosophy
Vacation energy, every day
The best pieces don't stop working when you leave the beach. A coverup becomes a dinner look. A silk sarong wraps a swimsuit at noon and a dress at dusk. This is resortwear the way it was always meant to be worn — versatile, lived-in, and genuinely beautiful.
Style is a form of self-expression
We believe how you dress matters, even — especially — when all you're wearing is a bikini. WOAHCO exists to give women and men pieces that make them feel exactly like themselves: confident, free, and entirely at home in their own skin.
Latin America makes the world's best swimwear
Colombia, Brazil, and their neighbors have a centuries-deep relationship with colour, craft, and the sea. WOAHCO is the bridge that brings that heritage — and those designers — to the US market where they belong.
You deserve a real person on the other end
We are a small, founder-led brand. When you reach out, Ana Maria and her team respond. No bots, no scripts. Just people who care about getting it right.
The designers
We represent some of Latin America's most exciting labels — many of them difficult to find outside their home countries. Each brand we carry was chosen personally, not algorithmically.
When you buy from WOAHCO, you are wearing the work of artisans who have spent years perfecting their craft, and supporting a supply chain that values both people and the planet.
Stay connected
Tag us in your looks.
Follow @woahco_ on Instagram and TikTok for new arrivals, behind-the-scenes, and real customers in their WOAHCO. Tag us for a chance to be featured.
Shop the collection